Case study: Heineken’s metaverse branding strategy Global Digital Director at Heineken, Rob van Griensven on the world’s first ‘virtual beer’.
ClickZ Daily: May 26, 2022 |
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| Good morning! With an attitude towards the metaverse as refreshing as their latest beer, Heineken took an ironic and self-aware approach to their metaverse launch, resulting in close to two billion impressions. They then backed this up with an unforgettable real-world experience. We pulled up a bar stool and spoke with Rob van Griensven, Global Digital Director at Heineken about taking full advantage of the metaverse and delivering a seamless digital and physical experience for their audience. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it! |
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AR & VR Benjamin Broomfield |
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Brand awareness Benjamin Broomfield Read more |
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| | | Account-based marketing Kamaljeet Kalsi and Elizabeth Roscoe Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read more |
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| Brand awareness Kamaljeet Kalsi Key factors CMOs need to know and consider for a successful strategy Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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