Case Study: How Walgreen Boots Alliance rebuilt their first party data strategy Learn how Boots rebuilt their approach to customer data on three pillars: People, partners, and technology
ClickZ Daily: July 28, 2022 |
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| Good morning! As the days, weeks, and months tick away towards 2023, cookie death is closer than ever. It’s easy to feel overwhelmed by this reality. Developments such as iOS14.5 and GA4 are a reminder of how data ownership is changing and feel like one hoop after another to jump through. We need a perspective shift. The death of third party is an opportunity for closer customer relationships, lifelong loyalty, and greater ROI for dollars and cents spent on digital campaigns. The Walgreen Boots Alliance is embracing this shift towards first-party data. Boots, one of the UK’s largest pharmacy and beauty retailers, have rebuilt their approach to customer data. In a recent case study, we spoke to Ollie Shayer, Director of Omni-media at Boots, to learn how they have rebuilt for first-party data, increasing online visitors by 700% in the process. |
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Actionable analysis Benjamin Broomfield |
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| | | | Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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