Case study: How Walgreens scaled its performance storytelling

Good morning!

As Covid-19 hit the world, Walgreens — one of America’s largest and oldest pharmacies – needed to offer security and emotionally reassure customers. And to achieve this it needed to tap into deeper customer experiences across both physical and digital touchpoints.

We spoke to Rego Marquiis, Head of Creative at Walgreens, to understand how Walgreens achieved this through The LOOP, a newly formed, an in-house creative organization comprising performance storytellers. More on how Walgreens is bridging the gap between the business, customer, and in-house talent through this creative transformation.