Case study: Penguin Random House masters TikTok for 7X book sales Breaking down the strategy, the role of influencers, and scaling success across teams.
ClickZ Daily: July 08, 2022 |
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| Good morning! It is not common to see a 95-year-old brand successfully taking to TikTok! Let’s find out how Penguin Random House mastered TikTok for 7X book sales. Our latest case study features Penguin Random House Associate Director of Social Media Alyssa Castaneda, and Associate Director of Digital and Social Media Marketing Felicity Vallence – where they break down their strategy, the role of influencers, and scaling success across multiple teams. Do you know where are firms getting the biggest advertising ROI? If yes, we would appreciate five minutes of your time filling the ‘B2B Ad Buying Survey’ created in partnership with Nineteen Insights. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency and quality of platforms. |
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