Catch up on Day One’s insights and le arning

It’s not too late to be part of our digital experience

View in browser Hi John Wow! What a day it’s been… the Festival of Marketing began its week of insights, inspiration and practical advice with a packed day of learning. Find out more below! You can access all of today’s content on demand and the rest of the week’s live sessions by getting your Digital Festival Pass now for £249+VAT. Sessions now available on video on demand include… The future of business: How marketing can respond to the climate and nature crisis With plastic consumption and awareness of climate change at an all-time high, what can and should marketers be doing to address the crisis? Richard Curtis, WWF-UK and RB shared their thoughts in today’s Headline session. Why signs, not science, are the key to understanding customers Helen Edwards delved deep into what’s changing – and what’s not – in social norms and consumption behaviour. In an example-rich talk, Helen explored real-time signs and signals that can help marketers get a feel for what’s going on in people’s lives, and where that might take us. Engaging Gen Z women: How brands can inspire a social generation Leaders from Four Nine, Columbia Records and Tala, talked through how they reach Gen Z women, what they are doing to engage them and what is vital in understanding their attitudes and behaviours. Be agile, embrace change: Deliciously Ella founder on the key to brand success Ella Mills, founder of Deliciously Ella, discussed what SMEs can teach big brands about navigating disruption plus managing changing customer and market trends through agile-thinking and problem-solving on a budget. The week of learning is only just beginning! Discover what you can expect from Day Two of FoM20: Some of our speakers share a sneak peek of their session tomorrow… Chi Evi-Parker Consultant and Former Ecommerce Director Monica Vinader Rav Dhaliwal Chief Marketing and Digital Officer easyHotel Claire Hennah Global VP of Ecommerce Unilever You don’t want to miss this! Get your Digital Festival Pass to catch-up on any sessions you’ve missed, and attend the rest of the week filled with inspiration and learning. If you have any questions, please get in touch and a member of the team will contact you to assist. We hope to welcome you to digital Festival! The Festival of Marketing team festivalofmarketing.com DAY SPONSORS SESSION SPONSORS PARTNERS POWERED BY

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