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CBS Successfully Reinvigorated Its Morning Show by Going Back to the Basics and Covering News Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We...
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The Hacker Who Leaked OITNB Is Threatening Other Networks Now A post-production studio used by many shows got hit By Sami Main Hackers late last week released what appear to be episodes of the upcoming season of Orange Is the New Black, allegedly after Netflix didn't respond to the hackers' ransom demands. Known as @thedarkoverlord, the hacker or group of hackers released what they say is Season 5 of the popular show, and they continue to threaten...
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Bloomberg Is Creating an Ad-Supported Interactive News Network Just for Twitter The a 24/7 news channel, launches this fall By Chris Ariens Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap...
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From Livestreaming Partnerships to Celebrity Creators, Here’s What to Expect at This Year’s NewFronts An insider's look at the 6th annual event By Sami Main With 37 digital publishers presenting everything from new content packages to insights into their audiences' habits, the Digital Content NewFronts is about to enter its sixth year. Digital video ad spending is expected to grow to $13.23 billion in 2017, and the two weeks of NewFronts events offer media buyers the chance to kick the...
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At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month The streaming service is also doubling its original content output By Jason Lynch In what Hulu svp of advertising sales Peter Naylor calls a "fortuitous" bit of timing, The Handmaid's Tale made its critically acclaimed debut just a week before Hulu's NewFronts presentation on Wednesday morning, where execs will be touting the drama's instant breakout success to buyers and clients. But that's just one of several big swings...
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As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises Can the marketplace become digital-first? By James Cooper As the media and marketing ecosystem continues its inexorable shift to a pervasive visual orientation from a text and linear tradition, video in all its myriad forms will only become more important--and not just as a storytelling vehicle but as a huge commercial center as well. The sixth annual NewFronts kicks off today and for...
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Infographic: What Content Creators Really Think About Branded Video The creative class speaks out By T.L. Stanley Coming from people who make money by creating brand campaigns, wouldn't it seem counterintuitive that those writers, filmmakers, editors, animators and producers say that a good ad experience is a skippable one? Not really, says James DeJulio, co-founder and CCO of Tongal, a network of more than 120,000 freelance creatives and production companies. "People don't...
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