If you opted for a customer data platform (CDP), you might wish it had the audience activation functions of a data management platform (DMP). If you opted for a DMP, you long for the insight – the unified customer view – of a CDP. Here's what to look for when purchasing a data platform.
Social Media Advertising: Best Practice Guide This guide provides an overview of the major social media channels and the most pressing considerations when looking to generate the most value from social media advertising. You'll get a summary of the main self-serve advertising options on these channels, and see some of the premium options available to you when developing a strategic approach to social media marketing and communications.
Consumer Neuroscience and Digital Marketing This report explains how consumer neuroscience and consumer psychology can benefit digital marketers for strategy and implementation. This includes examining consumer neuroscience as a market research discipline, as well as exploring cognitive concepts that can be directly applied by digital marketers.
