Centralize Your Marketing Analytics

If you’re lacking the big picture you need to optimize your marketing investments, then it’s time to centralize your analytics. According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20 percent of marketing spend while driving better campaign conversions. The rewards are high, but so are the risks.

Attend this webinar to hear about ways major brands are taking the lead on a unified marketing analytics strategy. Executives from Datorama will share best practices for implementing a centralized approach to drive better marketing performance.