5 challenges and opportunities comms pros will navigate in the next 5 years

Learn what global trends and hurdles communications leaders need to prepare themselves for and what skills they'll need to overcome them.

The Daily Scoop: The promise and peril of political mugshots

Plus: PSLs celebrate 20 years of fall and a ruling on AI and copyright has big implications.

Set the stage for a winning press conference that doesn’t bore

Create an optimal atmosphere with reporters in mind.

The Daily Scoop: P&G quietly drops forest degradation ESG pledge

Plus: Target's sale slump could embolden activists and movie studios take "unusual" negotiating step.

Forget the sales funnel — it’s all about the ‘infinity loop’

And PR has a huge role to play.

The core of Taylor Swift's PR strategy is values-based messaging

In all her eras, T-Swift has dominated the comms game.

Focusing on a ‘return to culture’ puts to rest the return-to-office debate

Ragan 's CEO shares the top five trends facing communicators.

Use AI to draft — and your instincts to edit

Real examples to help you refine your work.

New social media features you need to know this week

Updates from Threads, X/Twitter, Instagram and more.

The cautionary PR lessons from Threads’ meteoric launch — and decline

The initial buzz was intense. But things have already changed drastically.

3 PR lessons in reputation and brand management from the suspension of Orioles broadcaster Kevin Brown

A few missteps turned the incident into national news.