Unilever’s Dove has firmly positioned itself as a leader on major issues by taking tangible steps and implementing a content program that helps the brand make a real difference.
Don't miss this talk with Unilever's Global VP of Dove Men+Care, Sharon MacLeod on how the brand's content strategy came to be and continues to successfully capture its audience's attention.
Sharon MacLeod talks about how Dove Men+Care is championing paternity leave with content celebrating modern men around the world, including a documentary called "Dads".
AToMiCon is bringing you the latest and greatest examples of effective content marketing programs and audience-building strategies, insights and tips from brands excelling in the content marketing space.