ViacomCBS’s 2020 did not start smoothly. During its earnings call in February, ViacomCBS CEO Bob Bakish unveiled the company’s new streaming plan. The strategy straddled the line between building up its own entrant in the streaming wars -- a refurbished CBS All Access that will roll out in early 2021 -- and selling shows and movies to the likes of Netflix and WarnerMedia. This apparent bet-hedging did not seem to go over well with investors, who were asked by Bakish to overlook the company’s dismal fourth-quarter earnings that included a net loss of $273 million. Within hours, the company’s stock price dropped by 16%. Read more below. - This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow?
- These are undoubtedly heady times for ad tech vendors. But it's important to be realistic about the future as 2021 unfolds economically.
- As 2021 begins, it's clear a lot of media and marketing's defining features began to fall away. We rolled them all up into a package titled Endgames.
- For Digiday+ members, advertisers are still focused on the performance of their brands and wary of spending more on advertising than necessary to maintain that performance, according to media buyers.
- In the latest episode of the Digiday podcast, Future PLC CEO Zillah Byng-Thorne attributes the company's huge database of user behavior and shopping habits as what helped it grow over the past year.
Other things to know about | | |
|
| Top Stories |  |
|
| Future of TV | | | | This year will be an inflection point for ViacomCBS as it relaunches its flagship streaming service, but how long until profits follow? | | |
|
howdy! | The Programmatic Marketer | | | | These are undoubtedly heady times for ad tech vendors. But it’s important to be realistic about the future as 2021 unfolds economically. | | |
| Sponsored by Sitecore | | | | As the surge of online commerce continues, and quarantined eyeballs remain glued to screens, marketers are putting four essential tactics at the heart of their quest for content and creative that’s sophisticated enough to compete. | | |
| Advertisement |  | | |
howdy! | Coronavirus Fallout | | | | As 2021 begins, it’s clear a lot of media and marketing’s defining features began to fall away. We rolled them all up into a package titled Endgames. | | |
| Sponsored by Tipser | | | | Publishers are leaning into the effectiveness of shoppable content, part of a strategy that’s striving to meet online consumers in a world where the brick-and-mortar store remains closed but the value of product discovery and inspiration continues to rise. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Advertisers are still focused on the performance of their brands and wary of spending more on advertising than necessary to maintain that performance, according to media buyers. | | |
| Advertisement |  | | |
| Sponsored by Carbon AI | | | | First-party data is the current north star in ad tech, but it can’t single-handedly solve publishers’ need for good targeting, relevant audiences and rich custom profiles. In this article, learn how publishers can continue to generate value from third-party data — even in the post-cookies era. | | |
howdy! | Future of Work | | | | The workplace has become less transparent in a virtual world because we cannot directly see what other people are saying and doing. | | |
howdy! | Publishing in the Platform Era | | | | Future PLC’s huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. | | |
| Publishing in the Platform Era | | | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
|
|
