From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum.
Luca Picardi is Head of Brand Strategy at Kallan & Co., a design studio with a virtual working model (and offices in Helsinki, Melbourne and Christchurch). He has been working across brands and digital products for the last decade.
Given Picardi’s schooling at Central Saint Martins and current teaching work at BAU school of design in Barcelona, we wanted to ask him about his philosophy of digital product design, as well as whether GenAI makes him laugh or cry, what inspires him outside of work, and who would be the dream client.
Drowning in data or relying on gut instinct? If customers want to feel valued, and marketers want efficiency and salience, where is the sweet spot of tailored communications and experiences?
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
