How to resolve unassigned traffic in GA4
| We’ve been expecting genAI to have a big impact on search pretty much since OpenAI unveiled itself to the world. Now, there are signs the change has begun. As Danny Goodwin reports, ChatGPT is growing as a traffic referrer and redefining how users discover and engage with content. Now is also the time for you and your brand to get genAI on your side. Dave Minifie explains how to turn genAI into an ally, rather than a threat. Finally, we’re going to put a lid on the 2025 State of Your Stack Survey soon so we can crunch the numbers in time for our opening keynote at the Spring MarTech Conference. Please take a few minutes to take the survey. Constantine von Hoffman
Managing Editor | | |
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| Marketing technology | | | ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. | | |
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| Marketing artificial intelligence (AI) | | | Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat. | | |
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| Salesforce | | | Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products, | | |
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| MarTech buyer's guide | | | Unlock the power of accurate, scalable, and privacy-compliant customer profiles. Download our comprehensive guide to learn how identity resolution platforms can enhance personalization, improve campaign ROI, and future-proof your marketing strategies. | | |
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| Google Analytics 4 (GA4) | | | Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution. | | |
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| Marketing technology | | | Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. | | |
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| Watch it now! | | | Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects. | | |
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| MarTechBot | | | The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. | | |
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| Free online event | | | Meet the speakers you’ll learn alongside — and the topics you’ll discuss — at MarTech, online March 25-26. Your agenda sneak peek is here! See what’s in store | | |
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What they're saying | | “Brands can actually influence what AI composes in an ethical way that ensures the whole story is told. It’s another place where you can guide consumers in their search for solutions. And there’s a proven path to controllability over AI narratives.” Dave Minifie in GenAI is telling your brand’s story — with or without you. “The old world of blocking all bots is gone. You want AI agents and crawlers to see your content and navigate your sites. Optimize now and stay ahead of the AI revolution.” Jed White in How to optimize your content for AI search and agents. | | |
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