Despite progress, the ad industry is still unprepared for Apple’s long-awaited crackdown on companies tracking its customers.
| Ready or not, mobile advertising is about to be upended. Apple’s long-awaited privacy control that will require developers to ask permission from users before tracking them will arrive early this spring. While the company has not given a specific date, the vague outline it has given means the update could arrive either in late March or some point in April. Despite progress, the ad industry is still unprepared for Apple’s long-awaited crackdown on companies tracking its customers. Read more below. Here’s a primer on why Apple is pushing a wrecking ball through the mobile ad market and what will be left in its wake. Like many brands, Chobani is embracing and nurturing the communities it builds on large social media platforms like TikTok. Saatchi Art, which has its own AR tool, says that buyers are four times more likely to purchase art after enabling the feature. For Digiday+ members, new Digiday research showed that only small percentages of publishers saw emerging revenue streams grow into meaningful sources. Sundance's new custom platform was designed to elevate it as a virtual festival experience and mimic what it can of the in-person event. Other things to know about Survey: As advertisers cut budgets or stopped their ad spend entirely in 2020, agencies — among others — took a hit. Agencies: Take this short survey and tell us how your teams are faring in light of so much transformation. Complete the survey and you’ll receive a $5 Starbucks gift card. Sponsored by StackAdapt. New research, surveying more than 200 senior marketers in Europe, charts the growth of in-housing and the impact of the pandemic on in-house teams, agency spend and the use of technology. Sponsored by Bannerflow. To achieve true email success, brands require a deeper understanding of email deliverability and the foresight to avoid solely focusing on delivery — which can negatively impact reach and revenue. Sponsored by Validity. | | |
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