Facebook will still have to pay publishers directly for content. But the payments will reinforce power structures rather than upset them.
| Facebook gets about two more months to divide, conquer and keep things (mostly) the way they are down under. The Australian government announced it had made changes to a bill expected to pass Parliament this week. The changes, which will force Facebook to pay publishers directly for their content though under potentially more favorable terms, were enough for Facebook to announce that it would begin making news content available on its its platform. Read more below. Facebook will still have to pay publishers directly for content. But the payments will reinforce power structures rather than upset them. Gen Z workers think robots are more helpful than humans for mental health support — a factor that hints at deeper work-culture issues. DTC brands are shifting ad and marketing dollars that were set aside for in-field marketing efforts to e-commerce. For Digiday+ members, buyers say there are still many unknown details about the audience of Paramount+, especially going up against multiple other streamers. Other things to know about Publishers, retail and DTC brands are leveraging predictive scoring and cross-channel segmentation to deliver individualized customer experiences. Learn more in this webinar. Sponsored by BlueConic. From privacy and transparency to navigating key trends in commerce, we’ll explore the issues media buyers are facing and the subsequent solutions for a successful 2021 at the Digiday Media Buying Summit LIVE. See what else we’ll be covering and secure your spot today. In this new report, learn how publishers are leveraging new tactics and technologies to ensure their vendor partners are privacy-compliant. Sponsored by The Media Trust. | | |
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