A re-introduced bill, that would give news outlets the right to collectively bargain with Facebook and Google, has bipartisan support in the U.S. Senate and House.
| On March 10, a bill that could allow news publishers to collectively negotiate with Google and Facebook was re-introduced in the U.S. Senate and House of Representatives. Some news publishers have been clamoring for the return of the legislation, which is more timely than ever since the platforms both recently clashed with lawmakers in Australia over media deal bargaining. And if passed, the Journalism Competition and Preservation Act would allow news publishers to work together to establish distribution and payment deals with digital platforms that have at least one billion global monthly users. Read more below. A re-introduced bill, that would give news outlets the right to collectively bargain with Facebook and Google, has bipartisan support in the U.S. Senate and House. New report called “The 30% Rule: Planning Your Team’s Return to the Office” aims to guide employers and the real estate industry as companies plot returns. Looming ad measurement difficulties are helping publishers' case that advertisers should forge longer-term partnerships with them. TikTok is bringing back its Creative Learning Fund, with a new name and expanded content mix but fewer publishers participating. Direct-to-consumer brands are holding on to influencers. More specifically, micro-influencers on product launches. In this edition of our Confessions series, we hear how the dynamic between agencies and clients was strained even more over the last year. Other things to know about Future Leader Award winners hail from Huge, DECIEM, and Knotch. Check out the full list of up-and-coming leaders here. Download this tactical breakdown of how publishers are recasting the role of personalization in their audience’s voice search journey. Sponsored by Algolia. Despite the darkness of a year-long quarantine, in-house marketing teams in this new report said that time and flexibility actually fueled creativity, self-improvement and strong outcomes for their companies. Sponsored by Bannerflow. | | |
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howdy! | Sponsored by Celtra | | Webinar: Creating immersive creative to drive on-site engagement | | Register for this live webinar on March 16 to learn about immersive on-site experiences that cut through digital noise and truly engage audiences. Hear from Nikki Gertner, senior product marketing manager at Celtra and Kimberly Morin, vice president of advertising operations at Bustle Digital Group. | | |
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