Companies like Pubmatic are starting to realize that the industry is moving to an age of integrated ad tech services.
| Opportunities and challenges are often two sides of the same coin — and so it is at the moment at ad tech vendor PubMatic. The ad tech business closed out its first day as a publicly-traded company yesterday (9. December) with $118 million raised off the back of 5.9 million shares sold at $20 each. Now comes the hard part. Sure, an IPO is usually regarded as a road to riches, but there’s many a speed bump, detour, and dead-end on that hoped-for path to bundles of cash — especially in the presently buoyant ad tech land. Read more below. Companies like Pubmatic are starting to realize that the industry is moving to an age of integrated ad tech services. Here is your cheatsheet for how PubMatic plots its path to growth as a public ad tech vendor. Productions are having cast and crew members be tested for coronavirus days before a shoot as well as on-site in order to mitigate the risk of exposure. Digiday caught up with Martin de Dreuille, vp of global marketing for Grey Goose on how the vodka brand is connecting with consumers this holiday season. The user-generated comments on Allrecipe's recipes have proven to be a starting point for text-based mining due to the formulaic structure of the language. Other things to know about The Future Leader Awards will recognize the next generation of leaders across media, marketing, fashion, beauty and retail. Submit by the regular deadline on December 18 for the chance to recognize your company’s up and coming stars and save on entries. Learn about upcoming trends, innovative players and products capturing audiences’ attention in the burgeoning health and wellness sector — plus how reaching them with the right content is opening up new opportunities for brands, media buyers and planners. Sponsored by Healthline Media. | | |
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howdy! | Publishing in the Platform Era | | Digiday welcomes Sara Jerde as managing editor | | As Digiday’s new managing editor, Sara Jerde will be instrumental in terms of day-to-day editing as well as helping set and guide editorial ambition and vision. | | |
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