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| Adfreak | May 25, 2017 | | Today's highs and lows of creativity |
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A Snack Brand Put Notorious Criminals in Its Videos in Spectacular Twitter Fail Walkers doesn't think its selfie stunt through By Tim Nudd British potato-chip maker Walkers Crisps crashed and burned on Twitter in stunning fashion Thursday, as the brand asked for selfies from followers and made videos out of them--not realizing that a number of the photos were of serial killers and other notorious British criminals. Ignoring all best practices, it appears the #WalkersWave campaign was largely...
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| Promoted Content by Rocket Fuel | | |
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This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe Smart work from BBDO Bangkok By Angela Natividad Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can't hear a siren or an alarm? The Thai Health Promotion Foundation partnered with the Deaf Association...
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McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers Leo Burnett cooked up the campaign By David Gianatasio McDonald's U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all. To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor. Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting...
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Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe Get to know your feet better By Angela Natividad Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood House of Cards toys again with the real world By Tim Nudd Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the "FU 2016" campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015. Now, as Season 5 approaches, the show is again delightfully blurring...
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Meet the Robotics Wiz Behind Old Spice’s Giant Mechanical Sea Creature S.Q.U.I.D. whisperer Rafael Fittipaldi tells all By David Gianatasio Unless you've been lost at sea, you've probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!) The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at...
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Will AI Take Creative Jobs? Judging by These Paint Names, Probably Not Today Coloring in shades of 'Turdly' By Angela Natividad Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to "hack" culture. This covers subjects from what colors to wear to a job interview ... to the ideal shade for prisons. Because of this odd relationship...
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