Strikes are hitting TV ad revenue.
| Good morning, Marketer, it’s time to be checking your email. Poor, profitable email. It’s been around so long that the shiny newness marketers love has worn off. All it really has going for it is effectiveness and profitability. Good enough for me! To keep it that way, you need to be figuring out your Q4 high-value customer strategy now. Summer Deeb lays out how to ID those customers and personalize and test your emails for approaching them. It’s time to get started. Constantine von Hoffman,
Managing Editor | | |
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| Email marketing | | | Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. | | |
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| Marketing artificial intelligence (AI) | | | When COVID hit, Georgia's government was overwhelmed by people wanting unemployment help. Fortunately the state's Digital Services agency was ready. | | |
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| Digital advertising | | | The strike by the Writers' Guild is already hitting TV ad sales hard. Unless there's a fast settlement the situation will likely get worse. | | |
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| Content management webinars | | | Discover how to make your content work for you. Our session will guide you through the essentials of content management, helping you engage, inspire, and convert your target audience. Register here! | | |
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| Account-based marketing (ABM) | | | ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it. | | |
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| Marketing automation | | | Learn the potential business impact and benefits of implementing these six email automation workflows. | | |
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| Email marketing | | | Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox. | | |
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| Connected TV and OTT | | | It's finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting's benefits. | | |
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| MarTech | | | With nearly 12,000 martech solutions on the market, it’s never been more critical to efficiently evaluate all of your options, choose the right tools for your needs, and get the most out of your tech investments. Attend MarTech — online September 26-27 for free — to stay on the cutting edge. See what's in store | | |
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