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Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors General Mills' defeat illustrates one of branding's trickiest tasks By Robert Klara It's bad enough for General Mills that Americans have been losing interest in breakfast cereal for the past decade or more, but the brand got more bad news last week when the Trademark Trial and Appeal Board rejected its application to trademark the use of yellow on Cheerios boxes. The problem for the packaged-foods giant...
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Just Get Fired? Prove It on LinkedIn and Burger King Will Give You a Free Whopper It's a fast-food severance package of sorts By Kristina Monllos When you think about getting fired from a job, do you also think about flame-grilled burgers? Burger King wants you to make that connection. In an odd bit of marketing, the fast-food chain is offering free Whoppers as a severance package of sorts if you're willing to post about being fired on LinkedIn. The connection...
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