Stream Cocktail Hour Now!
| Here's something new to sip on! Cocktail Hour is BizBashās brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Riganoāthe executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast JƤgermeister U.S. Grab a drink, and listen up! |
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Episode 1: How Gen Z Is Raising the Bar for Events
with Joseph Graziano III, Head of Global Strategy and Development, NBA |
| | On this episode, host Cliff Rigano's drink of choice is wineābecause millennials and Gen Z aren't drinking enough of it, according to The New York Times. Why? Well, it might have something to do with marketing. Rigano then welcomes Joey Graziano, the senior vice president and head of global event strategy and development for the National Basketball Association. |
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Stream now for insight into how Graziano is able to simplify his complex role to find successāand why he thinks other leaders should do the same. He also discusses ācultivating exclusivity,ā how the NBA has fulfilled a pent-up demand for live events, and the ways in which the organization is addressing what Graziano referred to as āthe struggle of the everyday event.ā |
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