The Youtube Guide to Style As far as algorithmic content buckets go, style (fashion, menswear, whatever you want to call it) would appear one of the leakiest, if only because it’s filled to the brim and then some. What is style on the internet, after all? Is it wardrobe walkthroughs or capital F Fashion takes? Maybe it’s timepiece tidbits, designer drops and grooming guidance? You understand what I’m getting at here: despite their wildly varied subject material and, at times, incongruous audiences, all of these niches and more have been lumped together into one category. This is particularly apparent on YouTube. Don’t get me wrong, the platform is a gold mine of content that can help you live a better-dressed, better-looking, better-smelling life. Seasoned sneakerheads splicing Jordan 12s in half to examine the midsole foam, avant-garde obsessives waxing longform poetic about Margiela, noted watch guy John Mayer dorking out about his G-Shock collection — these are all entertaining, often informative avenues exclusive to the platform (Instagram’s ‘fit pic-laden grid could never), but just about as different as they come. |