JANUARY 17, 2018

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Jan. 17. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

A Chinese automaker says it will start selling cars in the U.S. in 2019 and attend the NADA convention in March to talk to dealers about it.

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People matter more than ever in the car-buying journey. Download this guide to learn why person has emerged as the new fourth P of Automotive Marketing, and how you can leverage your people to create more connections and fuel your growth.

Consumers will buy fewer vehicles but ‘more vehicle’ this year, says an economist. Here’s why.

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WardsAuto’s Drew Winter writes a dissenting opinion in a couple of vehicle-of-the-year cases.

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Our judges discuss their 2018 Wards 10 Best Engines picks. Watch the video here.

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Now for the latest dealer news from CBT Automotive.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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