Choosing the right platform to communicate with clients If you find that your communication is disjointed among several mediums, you're missing important items during the transaction or you're forgetting to share information with your brokerage, consider these tips. Full Story: REALTOR® Magazine (1/12)
Best Practices in Sales & Marketing
Prepare homeowners for possible flood damage The massive flooding in California is a reminder that parts of the home, including basements, crawl spaces and foundations, are vulnerable to extreme weather conditions. Here's how to help your clients protect their property. Full Story: REALTOR® Magazine (4/28)
A strong theme that resonates is imperative whether your sales team kickoff meeting is in person, virtual or hybrid, writes Andy Springer. Sales managers can tap seven savvy tactics, such as tackling the education aspect before the meeting, and should include an actionable mission and frequent reinforcement, Springer notes. Full Story: RAIN Group Sales Blog (1/11)
Content mapping helps marketers take a more strategic approach to content marketing and increase its reach, writes Carlijn Postma, who provides a template and five steps to follow. Postma explains how to create and effectively distribute multiple pieces of content from one core, long-form content piece, such as an article, video or podcast. Full Story: Content Marketing Institute (1/9)
Real Estate Trends
Refinances drive mortgage loan activity A drop in mortgage rates last week triggered a wave of refinancing activity, though home buyers have kept to the sidelines, according to the Mortgage Bankers Association index. Home purchase applications fell slightly. Full Story: CNBC (1/11)
Broker anticipates tough year for super-prime sellers The brokerage Serhant is monitoring the decline of high-priced homes in New York and South Florida, noting a significant slowdown for properties priced above $10 million. "The big takeaway is that this year the market is going to slow considerably, and it could be one of the slowest years in the super-prime market in the last decade," said Garrett Derderian of Serhant. Full Story: BNN Bloomberg (Canada) (1/11)
Airbnb apartment program expanding reach, partnerships Airbnb is rolling out its Airbnb-Friendly Apartments program, which partners with multifamily landlords such as Equity Residential that get up to 20% of the total booking revenue. "We're actively adding properties every day, every week, every month, and we are trying to eventually scale to all the markets that we can play in," says Jesse Stein, Airbnb's head of global real estate. Full Story: Commercial Observer (1/10)
Technology & Innovations
Property tech companies look to reshape home buying Venture capital is being poured into real estate technology at record levels, giving rise to instant buying and new financing options for buyers and sellers. "These proptechs are trying to bring venture capital technology to the consumer to give them choice and flexibility as to how they either find a house, buy a house or protect the house," said Mark Weaver of CoreLogic. Full Story: DS News (1/10)
Fair & Equitable Housing
Black real estate pros face legacy of discrimination Black real estate professionals discuss the unique challenges of being a minority in an industry dominated by white professionals. Residential sale prices and volumes remain significantly higher for white agents. Full Story: The New York Times (1/12)
Legislation & Regulation
Fed uses real estate as lever to slow down inflation Federal Reserve interest rate policies have elicited a direct slowdown in residential and commercial real estate, as policymakers prioritize inflation control over market activity. "Real estate is one of the key levers the Fed can use to slow the economy; higher rates are dramatically reducing U.S. real estate activity," according to Deutsche Bank. Full Story: MarketWatch (tiered subscription model) (1/11)
Fed's Collins sees value in more gradual moves Susan Collins, president of the Federal Reserve Bank of Boston, discussed the value of making more gradual rate moves and suggested that she would currently favor a 25-basis-point interest rate hike. "Adjusting slowly gives more time to assess the incoming data before we make each decision, as we get close to where we're going to hold," Collins noted. Full Story: Reuters (1/11),The New York Times (1/11)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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