Chipotle Personalizes Loyalty Program, Digital Ordering Experience No two customers are alike, and the restaurant loyalty programs and digital ordering options they receive shouldnât be either, Nicole West, vice president of digital strategy and product management for Chipotle, tells PYMNTS. She explains how personalizing rewards initiatives and ordering experiences can help QSRs satisfy individual customer needs. |
What Will Ant Group Look Like A Year From Now? Whatâs next for Ant Group as Chinese regulators delay the companyâs IPO and tighten their scrutiny of the company? Howard Yu, LEGO Professor of Management and Innovation and director of IMDâs Advanced Management Program, tells Karen Webster that a restructuring (and smaller version of Ant Group) might be on the horizon. |
PYMNTSTV: Direct-To-Consumer |
Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation CPG companies live and breathe innovative marketing, and thatâs where key executives say direct-to-consumer will grow. A PYMNTS TV episode including Jason Thomstatter, head of digital commerce for Mars Inc.; Abhishek Ahluwalia, global eCommerce growth platforms leader for MondelÄz International; and Brian Bogosian, CEO of sticky.io, says that the space was trending before COVID â but has now accelerated. |
VC Investing: Southeast Asia |
Israel’s Red Dot Capital Likes Southeast Asia’s COVID Comeback Story Fresh on the heels of a $200 million fundraising round, Tel Aviv’s Red Dot Capital is straying from its bread-and-butter focus on homegrown Israeli technology and security startups to find opportunity half a world away in Southeast Asia, Red Dot Managing Partner Yaniv Stern tells Karen Webster. The region, he says, is poised for post-pandemic recovery and growth. |
Disrupting Loyalty: New Platform Rewards Consumers With Stock Ownership Welcome to the ownership economy. Bumped is a new app just out of beta that gives consumers fractional shares of stock as rewards instead of the traditional points or discounts. Founder David Nelsen tells PYMNTS his new platform will disrupt loyalty and bring new investors into the stock market. |
| The Cardholder Loyalty Engagement Report | New Data: Banks Could Lose 20 Percent Of Customers Over Rewards Rewards programs are no longer a perk for banks but a necessity, with more than 20 percent of U.S. consumers willing to switch financial institutions (FIs) to access the reward options they seek. In the Cardholder Loyalty Engagement Report, PYMNTS surveys 2,115 U.S. consumers to find out how FIs can tap the demand for rewards programs to boost engagement, retain customers and attract new cardholders. | |