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DAILY SCOOP
Rebrand for iconic Kraft mac and cheese, how Juul responded to ban and how to get into Fortnite
Also: How consumers prefer to watch ads on streaming services.
WRITING & EDITING
The right way to use quotation marks in AP style
You should probably be using them both more, and less, than you think.
PR
4 tips for clarifying PR expectations with clients
Keep everyone happy and on the same page.
Roe v. Wade has been overturned. Here's how organizations are responding.
The PR response to the blockbuster news.
Daily Harvest recall post prompts backlash, Netflix CEO on new ad tier and how to meme like Gen Z
Also: Kodiak Cake’s TikTok manager humanizes herself and the brand with goofy videos.
CORPORATE SOCIAL RESPONSIBILITY
5 things to consider when taking a brand position on hot-button issues
The risks of staying quiet are greater than they used to be.
A DAY IN THE LIFE
‘Get off the client happiness hamster wheel,’ says Inkhouse’s Anne Baker
We caught up with Baker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
RAGAN AWARDS
How a hospital served the public and journalists with video interviews
University Health enlisted hospital experts to share advice on staying safe during the pandemic. The effort has won in the ‘Media Relations Strategy: Media Relations Video’ category of Ragan’s 2021 Media Relations Awards.
THE FRIDAY REPORTER
The career journey of The Hill Editor in Chief Bob Cusack
And how Cusack played a role in "Wonder Woman 1984."
MARKETING
Why you need to embrace nostalgia marketing now
Only '90s kids will get why this technique is so valuable.
How to write shorter
Short is good.
CRISIS COMMUNICATIONS
How to keep your executives from ‘going rogue’ during a crisis
As usual, the work starts long before the crisis does.
A metaverse alliance amid growing awareness and a new production company from Naomi Osaka and Lebron James
Also: He’s a 10, but he doesn’t subscribe to PR Daily’s morning newsletter.
MEDIA RELATIONS
CBS News exec Shawna Thomas’ 3 tips for building better relationships with journalists
Thomas suggests positioning you organization as just one character in a bigger story.
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