Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has set in.
| Tune in today at noon ET for the latest episode of The New Normal. Allison Murphy, svp of ad innovation at the New York Times, will speak with Digiday Media president and editor-in-chief Brian Morrissey about life after the cookie and the newspaper’s coming reliance on first-party data. Register here. Joe (not his real name), a copywriter at a creative agency, hit a wall this week. He was feeling unable to maintain his normal levels of productivity and had to take a break. Joe isn’t alone. Agency employees and executives say that a feeling of fatigue due to the on-going uncertainty and the need to be always on has recently set in. While execs are encouraging employees to speak out about the burnout, agency employees say that the massive layoffs throughout the industry have made them worry that being honest about the fatigue will harm their job security. Read more below. “Working remotely on its own is fine but everything around it and all of the uncertainty has made it so I’ve been hitting a wall and not knowing how to deal,” Joe said. Condé Nast is hoping its new advertising measurement framework can drive growth for its digital ad and commerce businesses. The absence of live sport during the coronavirus crisis created a vacuum on Twitter which is starting to fill up with new content ideas from sports organizations. Publishers have used celebrities to dress up their events for years, but there is a stronger onus now — in the new remote reality — on having people who make the programming itself more interesting or worth audiences' time. The Atlantic is the latest publisher striking more consultative relationships with its advertisers, as the trend for fewer, bigger partnerships gains pace. Other things to know about Help us improve your experience with Digiday by taking this quick survey. Respondents will be entered to win a $25 Amazon gift card. At the heart of a new report on the evolution of UGC for campaigns, one case study stands out: Rhone boosted its content testing capacity to 150 ads per day from 10–15 weekly. And that’s the tip of the iceberg — with a 3x–4x ROAS lift for Rhone’s bottom line. Download the report to learn more about the modern content-driven campaign. Sponsored by Cohley. | | |
|
howdy! howdy! howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | 'It is all DTC now': VCs are eager to strike deals again | | In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […] | | |
|
