Click-to-Buy Gets Close; Lincoln Tests Chauffeur Project

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APRIL 20, 2017

Complete Digital Car Buy Year Away, Says Cox Automotive Exec

If dealers don’t embrace full digital retailing, disrupters will step in, says Mark O’Neil.

Millennials’ Impact on Retail and Onboarding Strategies
While all generations differ, Millennials utilize unprecedented technology. This creates challenges marketing to Millennials and attracting them as employees. Tom Carney, Lead Instructor at NADA will review their unique characteristics and explain how dealers and OEMs can better market to them and create a work environment that will engage them in the long-run.
Register by 4/28 and save $800! Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.

Lincoln Offers Chauffeur Service to Owners

In another extra-effort initiative, dealership personnel make house calls.

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Sell High-Tech Vehicles Without a PhD from MIT

If dealers can sell technology successfully to customers, the payoff among Millennials is enormous,

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Consumers Wary of Automated-Vehicle Technology

The results of J.D. Power’s third annual Tech Choice study reveal a declining interest in self-driving tech by all generations save for Gen Y.

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