Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues.
June 30, 2022

Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions.

Additional coverage:

  • In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use.
  • Companies are using ERGs to facilitate employee conversations, as well as executive leadership via companywide emails to employees stressing their support for wellbeing and the availability of managers for support.
  • Days Inn is introducing a new, limited-edition amenity: a pillow that compliments guests. It's part of a strategy to find unique ways to stand out and help drive brand awareness.
  • Bloomberg's climate vertical is adding new products and coverage areas to lean into solutions-oriented journalism.
  • Following the Supreme Court's decision, many retailers stressed that they will support employees should they seek abortion care, and reimburse employees for expenses should they have to travel out of state for an abortion. However, what’s not immediately clear from some of these post-Roe announcements is how many employees will be covered by these new policies.
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Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues.
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In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use.
Brands and agencies: What steps are you taking to improve programmatic advertising performance in 2022? Take this survey and we’ll send you the results when they’re ready.
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Companies are using ERGs to facilitate employee conversations, as well as executive leadership via companywide emails to employees stressing their support for wellbeing and the availability of managers for support. 
To better target customers and anticipate shopping behaviors, marketers are identifying specific weather patterns that lead to consumer actions.
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Days Inn is introducing a new, limited-edition amenity: a pillow that compliments guests. It’s part of a strategy to find unique ways to stand out and help drive brand awareness.
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Brands are using first-party data to identify and target and acquire previously unknown customers who look and shop like their current customers.
howdy!
Bloomberg’s climate vertical is adding new products and coverage areas to lean into solutions-oriented journalism.
howdy!
What’s not immediately clear from some of these post Roe announcements is how many employees will be covered by these new policies.
Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views.
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