The Mattermark Daily is a hand-curated newsletter compiled daily to bring you first-person accounts of entrepreneurship, investment and insights from the startup ecosystem. If you enjoy what you read here, please consider forwarding it to spread the word. Not getting the daily regularly? Click here to subscribe!

From the Operators

Steli Efti of Close.io shares six easy to execute tactics that can often get a broken inside sales team back on track in “6 important insights every inside sales team should know”

Tamar Tepper of Yotpo provides a play-by-play of how they successfully ran a gamified recruiting “hackathon” to successfully hire with a small budget in “How Bingo Saved Our Hiring Team Over $70,000”

Angie Chang of Girl Geek Dinners and Women 2.0 assembles a list of twelve women who architect software at some of the biggest names in tech in “12 Inspiring Female Architects in Software and Data!”

Elad Gil of Color Genomics explores who is incentivized when it comes to an ICO in the context of different business legal structures in “Cryptocurrency Incentives and Corporate Structures”

Dan Fennessy of PartyWith publishes his answers to Li Jiang’s 8 Questions I Ask Every Startup (which you saw here last week), emphasizing human connections while working in “My ‘Why?’”

From the Investors

Eric Tobias of High Alpha reflects on the most important things that led to the sale of his company 5 years ago in “5 Years After iGoDigital”

Christian Hernandez of White Star Capital has three strategies that can help ensure a VC firm is on a founder’s list of target investors in “Part of a VCs job is making it onto ‘the list’”

Jeremy Liew of Lightspeed Venture Partners welcomes Tara Nicholle-Nelson as an EIR, explaining why Tara can help them find huge opportunities in religious and uplifting products and content, so...

Tara-Nicholle Nelson of Lightspeed Venture Partners, welcome to the Investors section! Tara explains the rationale behind leaving a marketing career by coming to the conclusion that there are better ways to help customers than through “secret messages” in “Why I Just Quit the Best Career I Ever Had”

Books!

Jeff Bussgang of Flybridge Capital Partners has a new book out called “Entering Startup Land”, covering the ins and outs of joining a startup after you’ve started a career. Check it out and look for a blurb from Mattermark CEO Danielle Morrill!