Clubhouse, Loudly Braggadocious

Audio-based social network Clubhouse, while navel-gaze-y, has caught the attention of celebrities and venture capitalist firms, who are racing to lead the next round of funding for the platform, valued at $1 billion and under a year old.

Scott Nover gives a primer on the platform and how marketers are thinking about it, because, naturally, when there’s a surge in activity and no current way of advertising on a platform, marketers are thinking about it. 

A big question for the audio app as it grows is content moderation, a theme that Scott has covered over the last year, check out his piece for how this could shake out.

Another is monetization. The platform’s founders have a paid creator model in the works, with a number of options on the table, as more of the media world realizes the value of facilitating direct connections between people and their followers. 

On that last point, Twitter’s latest buy of newsletter platform Revue states its own aim in figuring out what its biggest names need and how those creators can help drive the platform's own sustainable growth.

With that in mind, it's a good place to point out how you can support our journalism with an Adweek+ Subscription and gain full access to all of Adweek's essential coverage and resources.

Thanks for reading and have a great week!

Lucinda

Lucinda.southern@adweek.com

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