CMO's Journey | Passkeys | Perplexity AI

View in browser

Nov. 25, 2024

Today's sponsor:

From Porsche to Purpose: A CMO’s Journey

Kevin Dahlstrom once paid cash for a $211,000 Porsche. He was in his 30s, living in Texas, holding down high-powered corporate marketing jobs, such as with Mr. Cooper, a mortgage services company, and Elevate, a credit solutions firm.
He says the Porsche created more stress than joy and started his practice of minimalism — letting go of material things. So in his 40s he chucked it all, moved his family to Colorado, and focused on “a more meaningful and balanced life.”

He and I recently spoke. He shared his evolution — from money-seeking to happiness, purpose, rock climbing, and more. Our entire audio is embedded below. The transcript is edited for length and clarity.
Eric Bandholz: Give us your overview.
Kevin Dahlstrom: I live in Boulder, Colorado, with my wife and two teenage daughters. I’m 53, and my motto is, “I learned everything the hard way, so you don’t have to.”
Read article >

A Message from Kinsta

Unlock Peak WordPress Performance – 50% Off

WordPress and WooCommerce hosting has never been easier — or better. Unlock an unbeatable combination of speed, security, and expert support. Limited-time offer: Save 50% on all monthly and annual plans. Free migrations. Let our hosting experts show you the Kinsta difference. It’s simply better hosting. Start today >

New Ecommerce Tools: November 21, 2024

New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing. Read article >

Perplexity Shopping Tests Ecommerce SMBs

Perplexity's shopping assistant will likely make buying easier for consumers while complicating existing ecommerce businesses. Read article >

Passkeys Gain Traction with Ecommerce Shoppers

Amazon, Google, Apple, and many others now support passkeys, a method of logging into secure accounts without entering a password. Read article >

From the Archive: November 2018

Building an Ecommerce Business, Part 6: Hiring Employees

Ayman Al-Abdullah, president of AppSumo, says a new ecommerce business would almost certainly fail without the right people. Read article >

🔥 Today's Great Ecommerce Idea

Align Your Business with Your Priorities

"Conduct an 'ideal end state' exercise to identify what truly matters. Build your business strategy around priorities that align with your long-term personal and professional goals."

- Kevin Dahlstrom, Former corporate CMO

🎙️ Ecommerce Conversations Podcast

Health Crisis Drives $50 Million Supplement CEO

Supply.co Founder on Life after the Sale

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Why Top WooCommerce Stores Choose Kinsta

Scalable Hosting Sells More Merch

🎓 Wecasts

Free, 30-minute streaming videos

Drive More ROI from Meta and Google Ads

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.
Was this email forwarded to you? Subscribe here.
To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--
Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684