CMOs and CIOs: The new growth accelerators Michael Collins, Pearson's SVP of Marketing & Learner Acquisition on the duo's impact on customer experience and business
ClickZ Daily: July 22, 2022 |
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| Good morning! Increasingly, CMOs and CIOs are looking at one another as allies, and more than one-third of marketers said they view the CMO-CIO partnership as strategic. Michael Collins, Pearson’s SVP of Marketing & Learner Acquisition discusses how the formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo. Are you curious about where firms are getting the biggest advertising ROI in 2022? If yes, please dedicate five minutes of your time to filling out the ‘B2B Ad Buying Survey’. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency, and quality of platforms. |
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Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo |
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| | Brand awareness Benjamin Broomfield Read more |
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| | | ABM Rachael King While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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