For an industry that’s obsessed with ROI, few businesses have developed straightforward frameworks for measuring and understanding the impact their AI investments are having. Additional coverage: - Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on the earnings call on Tuesday (July 15), putting the tech — and the business case — squarely in focus.
- YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform.
- This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement.
- The IAB Tech Lab is working to assemble a task force of publishers and compute edge companies to help create a technical framework to get publishers better control of, and be paid for, LLM crawling.
- From sister site, Modern Retail: Walmart has been on a marketing blitz to change what people think of its brand, both in subtle and more obvious ways.
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| Top Stories |  | | Ivy Liu |
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| | | | | CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link. | | |
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howdy! | | | | | Omnicom leans into AI, navigating the costs and trade-offs of automation. | | |
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| | | | | Learn how omnichannel marketers are responding to disruption with adaptive technology and full-funnel programmatic partnerships, and by building flexibility into media plans. | | |
howdy! | | | | | YouTube is benefitting from prevailing winds propelling marketers toward brand spending. | | |
| | | | | From Digiday’s sister brand Modern Retail: It might feel good in the moment to prioritize short-term consumer engagement tactics, but a better long-term approach for brands involves addressing customer retention with a wider media channel mix and regular experimentation. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the tensions bubbling up in the TV ad market as some TV networks press Nielsen to postpone its decision to deprecate panel-only measurement. | | |
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| | | | | Scenario planning helps brands avoid making catastrophic decisions and sets them up for success, no matter the state of the economy. | | |
howdy! | | | | | The IAB Tech Lab wants to unite all compute edge companies and publishers to create a technical standard for LLM crawler monetization, before pitching to the AI companies. | | |
howdy! | | | | | Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year. | | |
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