This time around, it seems that CMOs will focus on getting back to the basics of marketing.
| For Trump's second time around, it seems that CMOs will focus on getting back to the basics of marketing — a different approach from his first presidency. Editor's note: We want to know – did you have a TikTok contingency plan? Take our survey. Additional coverage: Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Still, this moment of limbo offers a chance to take stock. What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending. More in this Digiday+ Media Buying Briefing. Some might be forgiven for downplaying TikTok contingency plans while others scrambled — though tempting fate has rarely been wise. Executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year. Court documents raise new questions about Meta's use of copyrighted content, and how much execs knew about pirated datasets. Other things to know about The Future Leader Awards have previously recognized the next generation of leaders from Duolingo, The New York Times and more. Enter now to save. Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses. Sponsored by The Media Trust. News consumers actively seek out information, often spending significant time engaging with trusted sources. This active engagement makes them a prime target for advertisers. Sponsored by SmartNews. | | |
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