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| This is a quick update for all CMU Daily and CMU Premium subscribers about a new round of webinars from CMU Insights that kicks off tomorrow. | ||||
| Why not start 2021 by getting to grips with the inner workings of the music industry and fully up to speed with all the latest trends and developments? That's exactly what CMU's weekly webinars are all about. The latest round of webinars kicks off tomorrow, with three series upcoming, putting the spotlight on copyright, streaming and fanbase building respectively. | ||||
| EVERY TUESDAY - OR TUNE IN TO A POST-SESSION RECORDING ON-DEMAND The webinars take place each Tuesday afternoon at 2.30pm London time and are delivered by CMU's Chris Cooke. Attendees can also access online resources and a recording of the webinar available for a month after the live session. | ||||
| UPCOMING WEBINARS - TOPICS & DATES The nine webinars currently on sale are listed below... MUSIC COPYRIGHT SERIES Making Money From Music Copyright | 12 Jan Collective Licensing Explained - Get Played, Get Paid | 19 Jan Music Rights Data Made Simple | 26 Jan STREAMING EXPLAINED SERIES The Digital Market In 2021 | 2 Feb How Digital Licensing Works | 9 Feb How Digital Money Gets Shared | 16 Feb BUILDING A FANBASE SERIES Building A Fanbase For New Artists | 23 Feb Music Marketing - Toolkit & Tactics | 2 Mar Getting The Most From Fan Data | 9 Mar You'll find more information about each webinar below. You can book into each webinar series for just £60 - click on the series title to book. Or CLICK HERE to book into individual sessions We can also run these and other webinars bespoke for your team. Email insights@unlimitedmedia.co.uk for more details. | ||||
| The Music Copyright Webinar Series in January provides an introduction to copyright law in general and music copyright in particular, explains the different kinds of music licensing, and runs through the key music rights data points that ensure everyone gets paid. MAKING MONEY FROM MUSIC COPYRIGHT Tuesday 12 Jan 2021 | 2.30pm The music rights business makes money by exploiting the controls that come with the copyrights in songs and recordings. Get to grips with all the basic principles of copyright law and how music copyright makes money in this user-friendly easy-to-follow webinar. COLLECTIVE LICENSING EXPLAINED - GET PLAYED, GET PAID Tuesday 19 Jan 2021 | 2.30pm Sometimes the music industry licenses through direct deals, other times it employs the collective licensing approach. Fully understand how collective licensing works - in the UK and around the world - in this user-friendly easy-to-follow webinar. MUSIC RIGHTS DATA MADE SIMPLE Tuesday 26 Jan 2021 | 2.30pm Getting songwriters and artists paid when their songs and recordings are played often comes down to whether or not the right data is in the system. But what data? This webinar runs through all the key data points and explains how to get information into the system. CLICK HERE TO BOOK INTO THIS SERIES | ||||
| The Streaming Explained Webinar Series in February provides an introduction to the digital music market in 2021, how streaming services are licensed by the music industry, and how streaming income is shared out across the music community each month. THE DIGITAL MARKET IN 2021 Tuesday 2 Feb 2021 | 2.30pm Streaming now accounts for more than half of recorded music revenues worldwide - and in many countries it's much bigger than that. Get fully up to speed on all the key trends and developments in the global streaming music market in this super timely webinar. HOW DIGITAL LICENSING WORKS Tuesday 9 Feb 2021 | 2.30pm The streaming business is complex in terms of how services are licensed, and how artists and songwriters get paid. Get to grips with it all via our concise user-friendly guide to digital licensing and streaming royalties - explained in full in just ten steps. HOW MONEY GETS SHARED Tuesday 16 Feb 2021 | 2.30pm Streaming is a revenue share game, with digital dollars shared out each month between artists, songwriters, labels and publishers. We explain how the money is currently split up and talk through why some people in the industry believe a different approach is needed. CLICK HERE TO BOOK INTO THIS SERIES | ||||
| The Building A Fanbase Webinar Series in February and March looks at how new artists go about building a fanbase, the different marketing tools available, the importance of fan data, and the role of different music industry business partners in the fanbase building process. BUILDING A FANBASE FOR NEW ARTISTS Tuesday 23 Feb 2021 | 2.30pm How do artists go about building a fanbase in 2021? In this webinar, we'll talk through the fanbase building process, from when artists are working truly DIY, through the involvement of different music industry business partners like management, distributors, labels, promoters and specialist agencies. MUSIC MARKETING - TOOLKIT & TACTICS Tuesday 2 Mar 2021 | 2.30pm What are the tools, tactics, channels and platforms utilised by the music industry when promoting artists, releases and events in 2021? This webinar provides a speedy overview of the modern music marketing toolkit and the ten main tools inside. GETTING THE MOST FROM FAN DATA Tuesday 9 Mar 2021 | 2.30pm What data is being gathered about the fanbases of the artists you work with and who has access to it? This webinar talks through the ten key categories of fan data, how artists can access and utilise it all, and where data protection law fits in. CLICK HERE TO BOOK INTO THIS SERIES | ||||
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