DAILY SCOOP

What to know about the flop of CNN+, WFH double standard threatens employer branding and sponsored social media posts skyrocket

Also: The bus system in Anchorage, Alaska offers a cautionary tale with Easter social media mishap.

OP-ED

Influencer marketing has a language problem. Let’s solve it together.

It’s time to retire terms which fail to reflect our industry’s values.

THE WORKPLACE

How comms pros can take the lead on workplace volunteer programs

Comms skills are crucial for organizing effective efforts to give back to your community and build brand reputation.

STORYTELLING

How Samsonite takes Earth Day beyond ‘pretty pictures’

The travel brand is using the holiday to encourage customers to sustainably see the world. Here’s how it sees ESG as part of its essential brand mission.

CORPORATE SOCIAL RESPONSIBILITY

Why 3 is the magic number when deciding how many social causes to champion

New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.

DAILY SCOOP

Netflix co-CEO promises change after stock plummets, Gen Z loves streaming services and Apple announces recycling progress ahead of Earth Day

Also: Duolingo and Scrub Daddy team up for a NSFW TikTok collab.

PR INDUSTRY

How PR firms can improve security measures amid the uptick in cyberattacks

Simple tips to help protect yourself and your clients.

BRAND JOURNALISM

How brand journalism is changing, according to TD Bank’s Chad Mitchell

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022.

THE WORKPLACE

How you can use color theory to create better workplaces

Nobody wants to work in a small, red office. Color and design can play a crucial role in organizations’ efforts to entice their workers to return to in-person work.

REMOTE CULTURE

The Rise of Employee Engagement in 2022 webinar

This is a defining moment for employers and employees alike. Make the most of it.

DAILY SCOOP

Delta’s message to workers highlights new mask stance, Revolve Festival devolves into Coachella mayhem and 58% of global CEOs admit to ‘greenwashing’

Also: A new Netflix documentary skewers the company culture of Abercrombie & Fitch.

A DAY IN THE LIFE

HDMZ’s Dillon Allie offers tips on keeping clients happy

The president and CEO shares how he approaches his work, the biggest lesson from his career, his top book recommendations and more.

DIVERSITY AND INCLUSION

Celebrity Cruises shares strategy behind ‘All-Inclusive Photo Project’

The effort to increase representation in images led the brand team to create a photo library for the entire industry.

THE CONSULTANT IS IN

Here’s what the SEC’s looming emissions rule means for comms

Communicators should prepare for the end of greenwashing ahead of a sweeping SEC plan to overhaul climate change reporting.