Coffee or Pabst? Why. Not. Both?

Some mornings, like after a mud-spattered cage match of a presidential debate, your beverage choice could go in two very different directions.

But maybe the compromise that's so sadly lacking in America right now can be found via iconic brewer Pabst, who has just announced Pabst Blue Ribbon Hard Cold Brew

With a 4.2% alcohol content and 32 milligrams of caffeine, the rather odd brand extension continues a trend of spiking traditionally virgin beverages, as my colleague Robert Klara reports on Adweek.com.

Have you experimented with—or even become a consistent fan of—any new beverages in the odd, "might as well try something new while the world is ending" phase of 2020?

Let me know at the email below or at @Griner on Twitter.

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com

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