Fernando Diaz and his family have a lineage rooted in coffee. Though Proyecto Diaz Coffee started roasting beans in 2014, the Diaz family’s history stretches back to the early 1900s, when Fernando’s great-grandfather began growing coffee in Oaxaca, Mexico.
That legacy persists today; Fernando’s grandfather Juan continues to grow coffee on his farm, El Carmen. The company lives out its slogan—"caffeinate with purpose"—through direct trade sourcing from small producers, investing 10% of its profits back into El Carmen, and buying at above fair-trade prices.
You can now find Proyecto Diaz Coffee at the Ferry Plaza Farmers Market on Saturday, Tuesday, and Thursday. Fernando shared his family’s history in coffee, as well as how they have been impacted and are adapting amidst the current crisis.