A new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away.
November 12, 2019   |   View Online »
 
College athletes could be the next wave of influencers to get big paydays from brands, especially in local markets

College athletes could be the next wave of influencers to get big paydays from brands, especially in local markets

Alyssa Meyers | A new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away.

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An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in

An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in

Lucia Moses | Dumbstruck claims it can measure emotional responses to test video ads before they run — potentially saving marketers millions in media waste.

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A Molson Coors exec reveals how it works its brands into Hulu, Netflix, and Amazon shows and why 70% of its product placements are now in digital

A Molson Coors exec reveals how it works its brands into Hulu, Netflix, and Amazon shows and why 70% of its product placements are now in digital

Ashley Rodriguez | A Molson Coors exec explains why it's shifting product placements from traditional TV and movies to streamings services like Hulu and Netflix.

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The billionaire behind California’s sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyists

The billionaire behind California’s sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyists

Patrick Coffee | Alastair Mactaggart spent more than $3 million to pass CCPA. His new proposal would create stricter regulations around data collection and targeting.

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We got an exclusive look at the pitch deck scooter company VOI just used to raise $85 million to take on Bird and Lime

We got an exclusive look at the pitch deck scooter company VOI just used to raise $85 million to take on Bird and Lime

Callum Burroughs | The race to conquer Europe's scooter market is heating up with another major fundraise for one of the continent's challengers.

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Jim Rogers, the investing guru who earned a 4,200% return with George Soros, told us everyone should read 3 books that made a 'huge impression' on his career

Jim Rogers, the investing guru who earned a 4,200% return with George Soros, told us everyone should read 3 books that made a 'huge impression' on his career

Akin Oyedele | Warren Buffett also recommends two of the books — and they are good enough for any investors who want to improve their craft.

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CVS and Walmart are beefing up their healthcare strategies as they take on Amazon. Here’s what that means for the rest of the healthcare industry.

CVS and Walmart are beefing up their healthcare strategies as they take on Amazon. Here’s what that means for the rest of the healthcare industry.

Lydia Ramsey | Retailers like Walmart and CVS are pushing deep into healthcare, betting they can offer more convenient care. That could impact health systems.

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Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.

Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.

Lauren Johnson | Business Insider asked five agencies close to Amazon who they think will fill the top advertising role.

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The CEO of $67 billion Intuit has a plan to stop AI from killing jobs: Use the machines to make better use of humans

The CEO of $67 billion Intuit has a plan to stop AI from killing jobs: Use the machines to make better use of humans

Paayal Zaveri | Intuit CEO Sasan Goodarzi says people will need to develop new skill sets for new jobs created by AI.

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2 millennial women just won $100,000 to scale their vegan ice cream business. Here’s how they perfected their ‘scoopable’ banana-based recipe and landed their pints on Whole Foods shelves.

2 millennial women just won $100,000 to scale their vegan ice cream business. Here’s how they perfected their ‘scoopable’ banana-based recipe and landed their pints on Whole Foods shelves.

Jennifer Ortakales | Stacy's Rise Project awarded $100,000 to Hannah Hong, cofounder of Hakuna Brands, an oat-milk and banana-based ice cream brand.

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