Two of the hottest buzzwords at the moment are Marketing Automation and Customer Data Platform (CDP). So, combining these two platforms should be a no brainer.

When it comes to customer service excellence, meeting and exceeding customers’ expectations is the backbone to the success of any business. For marketers, it can be said that without building relationships you cannot build a business.

So, let us take a look at why combining Marketing Automation and a Customer Data Platform (CDP) is so important.

A Customer Data Platform (CDP) is where data is collated to create a customer database. The data is obtained from various channels and merged into a single unified profile view. As a result, making the data accessible to all marketing systems.

Simply put, the efficient handling of data is the foundation for effective marketing automation. Therefore, making efficient marketing automation one of the most effective ways to focus on customer service, while feeding the sales funnel.