| Two years ago, Comcast launched Watchable, a streaming video platform aiming to deliver the best of web video that included original shows. Now, Watchable no longer plans to fund original series, and it might shut down its consumer streaming video platform altogether. "Fighting against evil still": Although publishers' fears about ad blocking have diminished, German publishers Axel Springer and Spiegel Online remain focused on discouraging the practice. The U.S. Federal Trade Commission requires celebrities and social stars to explicitly disclose their endorsement relationships on their social media posts. Here's what you need to know about the FTC regulations regarding influencer marketing. About 80 percent of luxury gym brand Equinox's members use its mobile app, which the company is using to collect valuable data. Advertising Week New York 2017 starts on Monday, and Digiday has you covered. Sign up for our Advertising Week Briefing, which will deliver daily previews, key highlights and more to your inbox every morning. Woven Digital's "Uncharted" video for Honda won Best Brand Video at last year's Digiday Video Awards. If you can top it, enter this year's program before the regular deadline before the entry fee rises. |
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| Sahil Patel The sun may soon set on Comcast’s short-form video-streaming platform Watchable. |
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| Jessica Davies "We are not going to give up.” |
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| Sponsored Content AdColony Last week, Apple celebrated the iPhone's 10th birthday by debuting its newest incarnation, the iPhone X. The X's new edge-to-edge screen is a mobile developer's dream: No longer is it a phone that can play media; it's now definitively a media platform that happens to include a phone. To ensure those developers are meeting consumers’ rising expectations, we've put together a list of mobile UX faux pas we see in app design and advertising, their fixes and how the latest Apple iteration might impact mobile design. Sponsored by AdColony. |
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| Yuyu Chen The U.S. Federal Trade Commission's recent settlements and influencer warning letters show that deceptive endorsements are its top priority. |
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| Shareen Pathak For luxury gym brand Equinox, having people come in for a twice-weekly sweat sesh isn't enough. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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