Communicators on their favorite ways to measure and how to keep brands strong amid layoffs

PR pros reveal their very favorite measurement

Because yes, you've gotta do math.

How to communicate a strong employer brand amid layoffs

Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either.

The Scoop: Social platforms’ admin policies face SCOTUS scrutiny

Plus: AT&T offers credit and apology following outage, a controversy at baseball’s Spring Training.

How Burrell College harnessed a video storytelling strategy to humanize the brand and strengthen its media partnerships

Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.

3 pillars of building a rock-solid client relationship

The most important work relationship you can build is with your client.

The Scoop: AT&T outage disrupts communication across the country

Plus: Uncertainty abounds at Vice, Reddit prepares to go public — with a twist.

From the Museum of Public Relations: Motown honors PR legend Ofield Dukes

A fascinating glimpse into PR history.

How I Got Here: Kami Spangenberg thrives in RTI International's flexible work setting

Kami Spangenberg shares the song that changed the way she thinks about her career.

The Friday Reporter: Emily Hanford of 'Sold a Story'

By the Numbers: Gen Z loves building their personal brand. What that means for companies.

Always be building.

5 tips for TikTok brand engagement

The head of social media at Dropbox explains why authenticity is crucial to engagement on the platform.

The Scoop: ‘The Bachelor’ producers freeze when asked about diversity woes

Plus: Air Canada held responsible for its chatbot promises; how Bob’s Red Mill became a supermarket icon.

Lessons from Ragan’s Top Women in Communications Hall of Fame inductees

Learn from Susan Donlan, Marian Salzman and Kathy Krenger.

Member Content

8 types of thought leadership to put your exec ahead

Having a story framework to start from can make the thinking easier.