Companies restrict employee travel; Business wisdom to ignore; Tips for spotting fake influencers; and other stories

MORNING SCOOP

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.

WRITING & EDITING

Business bunk and other corporate ‘wisdom’ to ignore

Disregard these misleading, misguided, outdated or just plain bad executive exhortations.

SOCIAL MEDIA

3 ways to spot fake micro-influencers on social media

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.

MARKETING

8 emerging tactics to enhance your marketing strategy

From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it.

PR DAILY AWARDS

Headline: Calling all CSR champions

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline.

CRISIS COMMUNICATIONS

Why cooler heads must prevail on the COVID-19 virus

The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.

MORNING SCOOP

Molson Coors execs speak from the heart, United brings back Biscoff cookies, and Dunkin’ turns to bacon

Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.

BRIGHTER WRITER

5 common grammatical errors in modern writing

For those who didn’t clamor to diagram sentences in Mrs. Pickering’s English class, some basics of syntax and structure can be elusive. Here are a few stumbling blocks to sidestep.

INFOGRAPHICS

Infographic: Important retargeting statistics you should know

You have one chance to make a first impression, but your ability to reach your target audience again and again can make the difference in a crowded digital environment.

CRISIS COMMUNICATIONS

As coronavirus spreads, how should employers respond?

The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.

BRAND JOURNALISM

Takeaways from ‘Survivor’ for engaging your audience

The enduring reality show offers lessons for brand managers and other communicators.

MORNING SCOOP

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.

THE WORKPLACE

Report: PR pros love a challenge, a clear mission and a decent wage

Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.

THE WORKPLACE

Study: Are your employees fibbing on their résumés?

Probably! A new report finds staffers of all generations bend the truth. Read on to learn about common CV fabrications, and to uncover interesting motivations for professional prevarications.