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WardsAuto Daily

AUGUST 2, 2018

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Tone Down Trade Rhetoric, Tough Tactics, Mexico Says

A key Mexican trade representative says talks sped up this week after a pause and expresses optimism a deal can be reached with the U.S. before an Aug. 25 deadline.

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How is the Automotive UX Evolving?
Join us to explore unique technologies and consumer demands for the automotive user experience. Multiple panel discussions, OEM speakers, sponsor exhibits, vehicles on display, and a ceremony for the WardsAuto 10 Best User Experience awards. The event is a must-attend for any OEM, supplier or tech provider whose roles touch this vital part of vehicle design. REGISTER NOW!

Former GM Purchasing Chief Now Sees How Other Side Lives

Bo Andersson has switched sides by now working for an auto supplier, Yazaki.

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How will YOUR BUSINESS be affected by global production trends and new technologies?
Join us Thursday, September 6 to examine major trends that will reshape the industry. Limited seating remains for the Q3 Wards Intelligence Outlook Conference in Birmingham, MI. Network with OEMs and suppliers, meet Wards analysts and get answers on the most pressing issues facing your business. Register now.

Hospitality, Rightly So, Invades Workplace

Thanks to companies such as Google, with the catered breakfasts and shuttles delivering employees from home to work and back, hospitality is the buzzword in human resources today.

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Honda Anticipates the Day FCVs Go Mainstream

“It’s important for society to be conscientious about this, tolerate the early inconveniences and think long term,” Honda’s Steve Center says of vehicles powered by fuel cells.

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Sealing Supplier Freudenberg Transforming Itself for EV Market

Asked if it’s possible he’s moving too fast, Moehlenkamp lets on this is not his first rodeo. “You can be too late. But you can also be too early,” he says. “We learned the hard way with fuel cell components 15 or 20 years ago.”

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Automakers Try to Figure Out Where to Invest

“You can’t put your eggs in 14 baskets and hope for a good return,” says auto analyst Joe McCabe.

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Toyota Details Long-Term Electrification Strategy

“We believe hydrogen fuel-cell technology is the best clean energy that can be carried on board a vehicle,” says Toyota engineer Andrew Lund. “Batteries are heavy and take a long time to recharge.”

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Venture Capital Investing Art, Not Science

“We focus on risk,” says Reilly Brennan, founding general partner at Trucks Venture Capital in Silicon Valley. “The (startups) with the fastest outcomes take risk off the table.”

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If Tariffs Not Solution, How to Increase U.S. Jobs?

Investments in workforce training and infrastructure are two of the ways panelists say U.S. automotive jobs could be protected and increased.

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