[Complimentary eMarketer Report] Ad Measurement and Revenue Attribution 2021

How the identity crisis adds to long-standing marketing challenges - Hi John,

Attributing revenues to marketing touchpoints is one of marketers’ biggest challenges—and it’s getting harder. Marketers are up against long-established obstacles plus new identity-related disruptions with the loss of third-party cookies and the Identifier for Advertisers (IDFA).

We invite you to download a complimentary copy of our analyst report, "Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges." In this report, you’ll get a look at how marketers are confronting ad measurement and revenue attribution pain points, including:

Why a holistic view of revenue attribution will help you move marketing forward
Best practices and how to prepare for post-cookie attribution methods
How the identity crisis presents new challenges, and an opportunity to reevaluate current approaches
The future of measurement and attribution

Receive my copy. This eMarketer Report is presented by Acxiom.

Sincerely,
eMarketer Editors PS: Please forward this email to colleagues and peers who may be interested in this topic. Thank you!

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