[Complimentary Report] eMarketer’s US Mobile Time Spent

How consumer’s changing preferences affect advertiser options - Hi eMarketer Reader,

In the midst of stay-at-home orders due to the coronavirus pandemic, most consumers turned to mobile devices for news, entertainment, and social distancing-approved human connections. As a result, the average US adult’s smartphone usage in 2020 has increased 13.9%, according to eMarketer’s forecast.

While some trends are likely temporary, the pandemic is expected to have long-lasting effects on mobile usage for 2021 through 2023.

We invite you to download a complimentary copy of our analyst report, "US Mobile Time Spent: Lockdowns Augment Gains in Time Spent with Mobile Devices." In this report, you’ll learn how the pandemic has accelerated long-term mobile trends while reversing others and introducing new behaviors, including:

How mobile time spent has changed over the past year
Time spent by content type, plus apps vs. browsers
Digital video’s acceleration prior to and throughout the pandemic
How long behavioral trends are predicted to last, and what’s expected to be a permanent change

Receive my copy. This eMarketer Report is presented by InMobi.

Sincerely,
eMarketer Editors PS: Please forward this email to colleagues and peers who may be interested in this topic. Thank you!

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