Pluto TV is no giant yet, but it's quietly and consistently delivering ad revenue, video programmers say.

Facebook's Partner Categories shutdown has created a short-term pricing conundrum for advertisers but will ease their reliance on the platform in the end.

For Digiday+ members: Publishers are drawn to membership programs because they can bring recurring revenue to balance out their dependence on advertising, but some are struggling to figure out what will make people subscribe -- and renew.

A bit of jargon worth knowing to anyone that works in digital advertising is the pithily named (thanks engineers) Pubvendors.json. Here's a primer.

Senior executives from The Washington Post, USA Today, VICE and CBS Interactive have all reserved their spots in the crowd at the Digiday Programmatic Media Summit, taking place from Nov. 14-16. Register now to take advantage of our early rate on passes and enjoy three full days of learning and connecting with them in the heart of Scottsdale, Arizona.  

 

'Consistent and reliable': Pluto TV is a bright spot for video programmers

Sahil Patel

Pluto TV is no giant yet, but it’s quietly and consistently delivering ad revenue, video programmers say.

Ad buyers prepare for headaches after Facebook cuts off third-party data

Tim Peterson

Facebook's Partner Categories shutdown has created a short-term pricing conundrum for advertisers but will ease their reliance on the platform in the end.

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The important role game developers play in digital advertising innovation

Sponsored Content OpenX

Game developers have earned the reputation of being trailblazers in mobile advertising. Companies like King -- developer of the Candy Crush Saga -- turned this strategy into billion dollar revenue streams, building their monetization strategy to complement, rather than take away from, the content. Sponsored by OpenX.

'A complex affair': Membership publishers wrestle with knowing how to hook customers

Lucia Moses

Publishers are drawn to membership programs because of the high payments and loyalty they can bring, but find that managing them can be difficult.

WTF is pubvendors.json?

Jessica Davies

A bit of jargon worth knowing to anyone that works in digital advertising and cares about GDPR is the pithily named Pubvendors.json.

What is experiential content and why should you care?

Sponsored Content Newsroom AI

Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the "Pivot to Video" movement as a response to young people's changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. Sponsored by Newsroom AI.

How marketers can solve content marketing's ROI problem

Sponsored Content Nativo

When Bill Gates first declared that "content is king" in a 1996 essay, he couldn't have known just how right he would be. Today's marketers intuitively and unquestioningly understand that they need content. However, once they create that content, they then have no idea how to measure the return on their investment, much less determine what types, lengths, formats and placements work best. Sponsored by Nativo.

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Events Title
 
2019 Calendar
 
Extended Deadline:
September 21, 2018
Digiday Worklife Awards
 
September 23 - 24, 2018
Digiday Moguls
Key Biscayne, FL
 
 

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