Sahil Patel Pluto TV is no giant yet, but it’s quietly and consistently delivering ad revenue, video programmers say. |
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Tim Peterson Facebook's Partner Categories shutdown has created a short-term pricing conundrum for advertisers but will ease their reliance on the platform in the end. |
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Sponsored Content OpenX Game developers have earned the reputation of being trailblazers in mobile advertising. Companies like King -- developer of the Candy Crush Saga -- turned this strategy into billion dollar revenue streams, building their monetization strategy to complement, rather than take away from, the content. Sponsored by OpenX. |
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Lucia Moses Publishers are drawn to membership programs because of the high payments and loyalty they can bring, but find that managing them can be difficult. |
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Jessica Davies A bit of jargon worth knowing to anyone that works in digital advertising and cares about GDPR is the pithily named Pubvendors.json. |
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Sponsored Content Newsroom AI Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the "Pivot to Video" movement as a response to young people's changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. Sponsored by Newsroom AI. |
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Sponsored Content Nativo When Bill Gates first declared that "content is king" in a 1996 essay, he couldn't have known just how right he would be. Today's marketers intuitively and unquestioningly understand that they need content. However, once they create that content, they then have no idea how to measure the return on their investment, much less determine what types, lengths, formats and placements work best. Sponsored by Nativo. |
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