So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms.
December 06, 2021
Remember when Accenture boasted about replacing agencies back in 2017 with its marketing services business? In the years since, the market has shown that these consultancy firms haven't proven to be a replacement for agencies and can be relied on instead on specific projects for particular regions. Read more below.
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms.
A recent focus group highlighted how marketers are approaching brand suitability and the social-media and the tools needed to control their exposure to harmful content.
CTV is merging the high-impact brand presence associated with linear TV with the measurable, actionable moments that digital engagement tends to foreground.
After a successful two years running mostly virtual conferences, Reuters Events is exploring more hybrid and in-person components to its events for next year.
This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content — matching paint colors, spending habits or cookware to specific astrology signs, for example — that’s then posted on Sanctuary’s Instagram page.
Condé Nast' CRO Pamela Drucker Mann is bullish on how the past year of investing into contextual targeting, digital video and e-commerce will assist in the legacy media company's continued digital-first growth.
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