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Siegel+Gale’s Ben Osborne on what it means to be a consumer-led brand today

How can brands connect with consumers today in the face of rising living costs? Nikki Gilliland spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months.

 
Webinar: Find out how marketing and ecommerce leaders are future proofing their teams in a challenging environment

We ask three digital marketing and ecommerce leaders to sketch the marketing team of the future.

  • Where will their skillsets lie across strategy, design and data?
  • How will they organise for customer-centricity? How will they recruit for it?
  • Where will they work and how will they work together?
  • Creativity, diversity, entrepreneurialism, empathy - what drives their success?
  • What is the future of marketing and ecommerce alignment?
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Featured Reports
 ‌  Social Quarterly Q2 2022

The latest trends, developments and statistics in social media. Stories this quarter include the opening of the first physical ‘Meta Store’, WhatsApp and Facebook’s investment in tools for community development and growth, plus the comeback of ‘real, authentic’ content with Instagram’s reintroduction of the chronological timeline and BeReal’s time-sensitive approach to photo sharing.
 ‌ Digital Transformation Monthly – May 2022

May’s edition of Digital Transformation Monthly looks at developments in the travel industry, from loyalty schemes to Uber’s rise as a super app, the online marketplaces helping big brands contribute to the circular economy, AI advancements within the beauty industry, and many more stories.
 
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Upcoming Events
Find out how marketing and ecommerce leaders are future proofing their teams in a challenging environment

Wednesday 13th July | 3:00pm BST

We ask three digital marketing and ecommerce leaders to sketch the marketing team of the future.
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What is the ROI on Influencer Marketing?
In its brand new whitepaper, Influencer Intelligence details how to calculate and analyse the ROI on different influencer marketing activities.

Offering a view on how to measure each function of an influencer marketing campaign, this whitepaper provides guidance on which metrics should be applied to measure objectives effectively, and how to take these metrics and benchmark them against other data, to understand performance.
Download whitepaper
Latest Jobs
RecruitmentRevolution.com
PPC Manager – Shoreditch Agency for Cool Brands. c£60K
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Remote PPC Manager – ‘Campaign Best Place to Work'
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Remote SEO Manager – eCom Group. Sport, Fashion, Outdoor.
Connells Group
Direct Marketing Executive
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Contact us
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
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